Vevo’s The Memphis Sound is a look at how the music of classic artists associated with the Sun and Stax record labels still resonates with contemporary musicians. We interview Nathanial Rateliff and Mark Shusterman of Nathaniel Rateliff & the Night Sweats, and Paul Janeway of St. Paul and the Broken Bones. Each explains the power of the Memphis sound, which stretches from the twang of rockabilly to the grit of blues. Rateliff deems the city’s music as “hotter and sweatier” than most, and Janeway speaks about its gospel “spirit.” Along the way, icons such as Elvis Presley, Jerry Lee Lewis, Carl Perkins, and Johnny Cash are mentioned along with their groundbreaking producer, Sam Phillips. The soul sound of Stax is also discussed, with focus on Otis Redding and Sam & Dave, whose records Rateliff calls “timeless.” Janeway reminds that modern hip-hop still samples many of these classic R&B sounds.